Shape Your Startup’s Success and Growth
You took the plunge and saw your startup come to life. That alone deserves a high-five and a moment of celebration. Now, as an entrepreneur,...
Why Snoop Dogg Fits In Anywhere, Even the Olympics
He's the perfect ambassador of the 'Brand of America' for this moment A rare Olympic pin is “viraling” its way around the internet, fast becoming...
Does Your Brand Have an Intellectual Alibi?
It's a key ingredient to strengthening your brand story When people ask me why El Tesoro is my favorite tequila, I always respond by sharing...
How influencer marketing is moving into a more rigorous, metrics-driven era
New research from Linqia connects influencer marketing campaigns to MMM and MTA results. Influencer marketing creates content at the speed of culture. Its power lies...
How to win as a marketer in the post-Oracle advertising data marketplace
It can feel devastating when a trusted partnership ends. And with Oracle shutting its ad business this coming September 30, marketers may be concerned about...
Brands still ‘prioritising’ customer acquisition over retention
New customer acquisition is considered the third most important metric for gauging marketing effectiveness in 2024, behind ROI and delivering business outcomes. Businesses are continuing...
Purchase decisions, brand identity, tone: 5 interesting stats to start your week
Price trumps brand as most important factor in purchase decisions UK consumers rank price above brand trust as the most important factor in making purchase...
Social media, AVoD growth, B2B connections: 5 interesting stats to start the week
We arm you with all the numbers you need to tackle the week ahead. Marketers plan to increase spend on social media The majority of...
All About Leadership Theories (2024 Edition)
Leadership theories are based on different ways of thinking. Some focus on traits and qualities, while some emphasize the importance of situational aspects that influence...
32 Key Leadership Competencies for Effective Leadership
Being a successful leader requires more than just intelligence or skill. It all comes down to what you do on the job and how you...